Latest Collection
39mm
Wide
100m
Water Resistant
Semidiurnal Quartz
Swiss Design
Sustainable
Packaging & Shipping
Australia’s First Tide Watch
Made to outlast seasons and built to be worn, not collected.
Crafted for the coast and calibrated for daily life, these watches bring utility, simplicity, and clarity to your wrist. Whether you’re offshore, outdoors, or on the move.
Explore Bower Straps
What Even Is a Tool Watch?
Tool watches were never about luxury. They were built with a purpose: to dive deeper, fly higher, or simply know when the tide turns. From the early Submariner to our...
What Even Is a Tool Watch?
What Even Is a Tool Watch?
What to Know Before Gifting a Watch This Christmas
There’s something timeless about giving a watch for Christmas. It’s not just a present. It’s a piece of design, a companion for daily life, and maybe even a small...
What to Know Before Gifting a Watch This Christmas
What to Know Before Gifting a Watch This Christmas
Why a Tide Watch Makes the Perfect Gift for Adventurers
Finding the right gift can be hard for the explorers, surfers, and weekend wanderers in your life. It needs to be thoughtful, practical, and built for the kind of person...
Why a Tide Watch Makes the Perfect Gift for Adventurers
Why a Tide Watch Makes the Perfect Gift for Adventurers
"A practical tool for people that like to get outside and live their lives in or around the ocean."
"One of the most creative microbrands I’ve seen in the last couple of years."
"Best Australian Watch Brands: They surprised us with their attention to detail and minimalist design"